86 BAY STREET, ULTIMO

The smart place to be

Bay & Broadway building at 86 Bay Street, Ultimo Australia – modern glass façade with retail spaces and heritage-style neighbours in Sydney.
Bay & Broadway at 86 Bay Street Ultimo Sydney – premium commercial building with modern glass façade, retail shops, office spaces, and heritage surrounds.

This was a marketing campaign for a commercial location in the often overlooked area of Ultimo, primarily focusing on attracting creative and educational tenants. The creation of the positioning statement ‘The Smart Place to Be’ not only gave a sense of context, but also served as a driving inspiration for the entire campaign.

Branded coffee cups with Bay & Broadway logo, representing modern lifestyle and café culture at 86 Bay Street Ultimo Sydney.
Bay & Broadway location map at 86 Bay Street Ultimo Sydney, showing proximity to Central Station, University of Sydney, and Sydney CBD.
Branded coffee cups with Bay & Broadway logo, representing modern lifestyle and café culture at 86 Bay Street Ultimo Sydney
Bay & Broadway location map at 86 Bay Street Ultimo Sydney, showing proximity to Central Station, University of Sydney, and Sydney CBD.

“We required a marketing agency to assist us in establishing a brand identity and creating all collateral for Bay & Broadway’s leasing campaign. Opting for STREAM, we recognised their extensive knowledge of the commercial property sector. Their ability to adapt and be flexible to our organisational needs, coupled with their thorough understanding of our requirements, made them the ideal choice.”

-Liam Donsworth, HB+B Property

Liam Donsworth, HB+B Property
Bay & Broadway property brochure showcasing office spaces, sustainability features, transport connections, and location in Ultimo Sydney.
Bay & Broadway property brochure showcasing office spaces, sustainability features, transport connections, and location in Ultimo Sydney.

Clients:

HB+B Property, Karbon Commercial and Colliers

Project Scope:

  • Branding
  • Graphic Design
  • Photography
  • Videography
  • Copywriting
  • Animation
  • Strategy
  • Art Direction
  • Place Naming
  • Illustration
Bay & Broadway at 86 Bay Street Ultimo Sydney highlighted against panoramic view of Sydney CBD skyline with iconic landmarks.
Bay & Broadway brochure open on sofa, featuring design render of modern office building at 86 Bay Street Ultimo Sydney.
Bay & Broadway branding with architectural line drawing of commercial office building at 86 Bay Street Ultimo Sydney.
Bay & Broadway at 86 Bay Street Ultimo Sydney highlighted against panoramic view of Sydney CBD skyline with iconic landmarks.
Bay & Broadway brochure open on sofa, featuring design render of modern office building at 86 Bay Street Ultimo Sydney.
Bay & Broadway branding with architectural line drawing of commercial office building at 86 Bay Street Ultimo Sydney.

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In the spirit of respect and unity, we acknowledge the Traditional
Custodians of the land within Australia and pay our respects to their
Elders past, present and emerging.

In the spirit of respect and unity, we acknowledge the Traditional Custodians of the land within Australia and pay our respects to their Elders past, present and emerging.

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