Everyone’s talking about artificial intelligence (AI) and its seemingly infinite capabilities. There are plenty of marketing agencies out there already harnessing its power.

The cornerstones of marketing – understanding customer needs and persuasively matching them to products and services – are all within the realm of AI’s skillset. Used in the right way, it can help you create and personalise marketing content, better understand your customers, predict campaign outcomes and automate time-consuming tasks.

Content creation

Yep, you can direct AI to create content – think email copy, social media posts and multimedia. In saying that, most AI-generated content still needs a human marketer’s touch to ensure it’s on brand and accurate before hitting publish. This is why AI is a great starting point. Ideation, an outline or the first few paragraphs of copy can make all the difference to get the creative juices flowing. Multimedia – images, audio and even video – are also in the realms of possibility.

You can consider your content optimised too. AI can identify relevant keywords for search engine optimisation (SEO), analyse content performance and suggest improvements. It can also make marketing more personalised. AI trawls vast amounts of data to understand individual preferences and behaviours, and identify customer segments, so you can tailor your marketing messages.

Knowing your customers

Being able to analyse big data also means this tech can make predictions about customer behaviour and preferences. You can map your customers’ interactions with the brand to help improve their experience.

For market research, AI is your new best friend. It can uncover trends and market opportunities, and even do competitor analysis. While most digital marketing tools provide analytics, marketers still need to piece together this data to get an idea of the bigger picture. Enter AI; let it help you make sense of huge data sets from multiple platforms and summarise the findings in a fraction of the time – a great leg up when strategising and developing marketing assets.

Automate to save time

Possibly the best perk of using AI is the long list of jobs that it can take off your hands to ease the bane of every marketer’s existence: time or the lack thereof. We’re talking about the automation of email campaigns, scheduling social media posts, A/B testing, ad optimisation and much more.

There are new AI tools popping up all the time to help you work smarter and faster, while creating more personalised marketing. Being across what the technology can do for your business is a great place to start. Dip your toe in and see what all the hype is about.

Time to get started

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