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New year, new marketing strategy?

New year, new marketing strategy?

15/1/25, 4:00 am

Technology is becoming increasingly critical in real estate marketing and it’s dominating the top five trends for 2025. Here are the ones to watch.

1. Go virtual for more hits

Move over floor plans and static property photos, virtual tours and 3D visualisations are revolutionising the way properties are marketed and explored by possible buyers. While virtual tours are nothing new, as technology races ahead with better 3D visualisation and immersive tech, the experience is going to a whole new level. Convenient and engaging, this immersive experience also has the potential to tap into a buyer’s psychology and reach remote clients. In turn, it can increase engagement and potentially the property’s selling price, in less time.


Virtual tours are just the tip of the iceberg too. With AR (augmented reality) and VR (virtual reality) gaining traction, the experience is getting even more immersive and captivating – even for properties that are yet to be built.


2. Analytics in real time

AI-powdered analytics is doing the grunt work of market research and more for marketers. This is definitely a tool every marketer should be tapping into. It can collect, process and analyse huge amounts of data, so you can easily get a handle on market trends, property values and customer behaviour. Predict future demand, identify potential leads, make risk assessments and tailor your campaigns to specific audience segments.


3. Go hyper local

Find out and tap into niche markets and you’ll have a better chance of connecting with prospective buyers looking in your area. To make real impact, it’s less about quantity and more about quality.


This means shaping your campaign to be hyper local – focus on the local dining/nightlife, transport links and amenities. Different platforms, such as social media and localised blogs, are the way to go to get your message out there. There’s also been a rise in influencer marketing to entice these niche markets. Local influencers often have a highly engaged audience and the ability to effectively promote listings and brand visibility. Hot tip: Data and analytics can come into play here to help you find this audience gold and where best to hit them up.


4. Your chatbot bestie

Client interactions are being transformed by AI-powered chatbots and virtual assistants. They’re available 24/7 and able to respond in real time to common queries, schedule viewings and give personalised property recommendations. This technology also captures leads so the inquiry process is streamlined, improving customer satisfaction and engagement, and crossing some time-consuming tasks off your to-do list.


5. Sustainability is the selling point

Eco-conscious buyers are on the rise, and so should your marketing efforts on everything green. Energy efficient features, green certifications and more are set to be bigger drawcards. People are becoming increasingly aware of the environmental impact of properties and the attitude towards sustainability is shifting from ‘nice to have’ to ‘must have’.

 

Staying in-the-know and adopting these trends (they’re not going anywhere) are vital for you to reap the many benefits they can bring. Ride the ever-changing tech curve and you’ll be ready to adapt as the landscape continues to shift.

 

Time to get started

Looking for revolutionary branding, innovative design, captivating photography and engaging activations? STREAM Creative is a full-service creative agency based in Australia, Singapore and the Philippines that specialises in tailoring unique solutions for properties through elevation and reinvention, and has worked with clients such as Colliers, Dexus and Real I.S.

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