It doesn’t matter if you’ve got the best asset on the market – without marketing, it won’t be operating at its full potential. And while attracting more leads is definitely a byproduct you should be aiming for, brand awareness and positioning is equally – if not more – important. In addition, a successful marketing strategy will ensure you’re reaching your target audience, driving engagement and competing in your given market. So what are the basics you need to help you achieve success?

1.⁠ ⁠Targeting

Effective marketing starts with working out who you are trying to attract. Research and analyse the demographics and behaviours of your ideal tenant and/or investor so that you can customise your marketing efforts accordingly, speak to potential clients in a language that resonates and ensure you’re meeting their needs and preferences.

2.⁠ ⁠Branding

Creating a unique brand identity will help ensure your asset stands out and is recognisable. Consider elements like a logo, a curated colour palette used across your marketing collateral, a select family of fonts, brand values and tone of voice… and then stick to them. Brand consistency will build trust, demonstrate integrity and show you are dependable.

3.⁠ ⁠A multi-channel approach

An information memorandum is the bare minimum. It’s important to utilise all channels available to you to help ensure you engage with tenants and investors through their preferred channel of communication and to also maximise your overall reach, helping ensure you target as many people as possible. Things to consider? Social media such as Facebook and Instagram, LinkedIn, EDM’s, video and direct mail.

Time to get started

Looking for revolutionary branding, innovative design, captivating photography and engaging activations? STREAM Creative is a full-service creative agency based in Australia, Singapore and the Philippines that specialises in tailoring unique solutions for properties through elevation and reinvention, and has worked with clients such as Colliers, Dexus and Real I.S.