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Video content marketing and why it makes a difference

Video content marketing and why it makes a difference

17/6/24, 10:00 pm

Captivating and engaging, video has the power to harness audiences like no other. Are you using it to its full potential?

In today's fast-paced digital world, where attention spans are fleeting and competition is fierce, video content marketing has emerged as a game-changer for businesses and products of all sizes. In fact, not only is video an effective medium for telling stories, promoting products and services, and driving conversions, but it also helps develop trust in your brand and increase customer engagement. In fact, a survey by Adobe found that video is the most memorable type of content, with viewers retaining 95% of a message when watching it in a video, compared to 10% when reading it in text.


Here, we list out the benefits that video content can bring to your business (and pack in the stats that back it up).


Visual storytelling can captivate your audience

One of the most significant advantages of video content marketing is its ability to convey complex messages in a compelling and digestible format. Not only that, visual storytelling is a powerful way businesses can forge authentic connections with their target audience and evoke emotions in people, conveying brand narratives that resonate on a deeper level.

The stat: A survey by Insivia found 72% of customers would rather learn about a product or service by watching a video, rather than reading about it.


Video content can boost engagement and retention

Whether it's a captivating product demo, an informative tutorial, or a behind-the-scenes glimpse into the inner workings of a company, videos have the power to keep viewers glued to the screen and increase retention rates.

The stat: A study by Statista found that videos less than 2 minutes long have an average completion rate of 85%.


It can improve your brand visibility and recognition

Video content has a remarkable ability to enhance brand visibility and recognition. With platforms like YouTube, LinkedIn TikTok, and Instagram Reels gaining immense popularity, businesses can reach a wider audience and tap into new markets by creating shareable and viral video content.

The stat: A survey by SmallBizTrends found that 75% of users visited the marketer's website after viewing a brand's video on social media.


Driving conversions and sales

Video content isn't just about building brand awareness; it's also a potent tool for driving conversions, inquiry and sales. Studies show that including video on landing pages can increase conversion rates significantly. Whether it's showcasing the asset, tenant testimonials, or compelling storytelling, videos can nudge viewers towards making purchasing decisions.

The stat: A survey by AdWeek found that 64% of consumers are more likely to buy a product after watching a branded social media video.


Optimizing for SEO and Social Sharing

Videos are highly shareable across social media platforms, making them a valuable asset for social sharing and virality. Additionally, search engines like Google prioritize video content in search results, making video marketing an effective strategy for improving SEO rankings and driving organic traffic.

The stat: According to Forbes, Social videos get a mind-blowing 1200% more shares than text and image posts combined.



Embracing the Future of Marketing and Conclusion

As technology continues to evolve, video content marketing is poised to become even more integral to marketing strategies. From interactive videos and live streaming to immersive experiences like virtual reality (VR) and augmented reality (AR), businesses that embrace the possibilities of video content will stay ahead of the curve and connect with audiences in innovative ways.


In conclusion, video content marketing is not just a trend but a transformative force that has reshaped the digital marketing landscape. By leveraging the power of visual storytelling, engaging audiences, driving conversions, and embracing emerging technologies, businesses can harness the full potential of video content to thrive in today's dynamic and competitive market environment.


With its unique ability to evoke emotion through dynamic storytelling, video can captivate audiences and leave a lasting impression in ways that words alone often can’t.


Step inside our Verona video here.


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