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Why social media matters in marketing

Why social media matters in marketing

18/6/24, 10:00 pm

Harnessing the power of social media can help your brand stand out from the crowd… and soar to new heights.

Social media has become an indispensable tool for businesses looking to reach their target audience and build brand awareness. Whether you're a small start-up or a multinational corporation, incorporating social media into your marketing strategy is crucial for staying competitive and engaging with customers. Here’s why.

It can help you reach a wider audience. Social media platforms like LinkedIn, Facebook, Instagram, X (previously Twitter) and TikTok have billions of active users worldwide. In fact, according to recent figures, Instagram alone has 1.39 billion global active users. By establishing a presence on these online platforms, you can reach a diverse audience that may not be accessible through traditional marketing channels.

It can help you build brand awareness. Consistent and strategic social media presence helps to increase brand visibility and recognition. Through engaging content and interactions with followers, you can create a memorable brand identity that resonates with your target audience.

It can help drive traffic to your website. Social media platforms serve as valuable channels for driving traffic to your website. By sharing links to your blog posts, products or services, you can direct interested users to your digital assets and convert them into leads or customers.

It can help you engage with your audience. Social media enables real-time communication with your audience. Responding to comments, and messages shows that you value customer feedback and fosters a sense of community around your brand.

It can help give your company an edge. There’s a good chance that many of your competitors are already leveraging social media for marketing purposes. By embracing these platforms yourself and staying active, you can stay ahead of the curve and position your brand or asset as a leader in your market.

Don’t underestimate the importance of social media. By embracing social media as a core component of your marketing strategy, you're able to unlock new opportunities for growth, engagement and brand loyalty. Start by setting clear goals, understanding your audience, creating compelling content, and staying active on relevant platforms. With dedication and strategic planning, social media can become a powerful asset in achieving your business objectives.

Take a look at our Hillside social media campaign here.

Time to get started Looking for revolutionary branding, innovative design, captivating photography and engaging activations? STREAM Creative is a full-service creative agency based in Australia, Singapore and the Philippines that specialises in tailoring unique solutions for properties through elevation and reinvention, and has worked with clients such as Colliers, Dexus and Real I.S.

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