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45 jones, ultimo
This incredible corner block has many stories to tell. Its rich history, as part
of the Australian wool industry, is celebrated in every heritage feature.
STREAM built a marketing campaign to shine a light on this workplace’s incredible amenities,
convenient location and new opportunities. Through the information memorandum,
EDMs and LinkedIn post, we encapsulated the very best of 45 Jones,
creating an aspirational environment to catch the eye of potential new tenants.
For the branding and naming, we drew inspiration from the refined, editorial feel of boutique New York hotels,
creating an identity that feels sophisticated, contemporary and distinctive.
A palette of muted green with brighter accents, paired with clean, considered layouts,
reflects the building’s contemporary design and leafy park-side setting.
The result is a modern workplace identity with a distinct sense of character.
Partnering with Fringe Commercial & Colliers, to bring this project to life.
