99 ELIZABETH, SYDNEY

Your workplace, in prime position

The Woolstore at 100–130 Harris Street Pyrmont Sydney – heritage brick warehouse redevelopment by Wentworth Capital, Assembly Capital, Karbon Commercial and CBRE.

Stream created an entire marketing campaign to showcase the incredible opportunities at 99 Elizabeth Street. This A-grade building stands on one of Sydney’s most prominent corner blocks, at the junction of the city’s financial core and law precinct.

The Yarn Ultimo branding on black tote bag with gold heritage building logo for 645 Harris Street Sydney.
The Yarn Ultimo branding on black tote bag with gold heritage building logo for 645 Harris Street Sydney.

For maximum impact, we created an IM targeting prospective tenants in tech and finance, and a separate IM to appeal to law firms looking for chambers, using a different design, focusing on different angles and moulding the tone of voice to resonate with law tenants.

The Yarn Ultimo property marketing collateral featuring Sydney CBD views, academic access map, and local amenities.

Clients:

Kyko Group and CBRE

Project Scope:

  • Branding
  • Graphic Design
  • Photography
  • Videography
  • Copywriting
  • Social Media
  • Print
  • Strategy
  • Art Direction
  • Event Management
The Yarn Ultimo property marketing collateral featuring Sydney CBD views, academic access map, and local amenities.
The Yarn Ultimo property marketing collateral featuring Sydney CBD views, academic access map, and local amenities.

We also planned an event for agents to showcase the newly fitted out suites and create a buzz around the opportunities in this rarely offered building. This included designing the invites, lucky door prizes and signage, as well as running the event with CBRE. Other assets we created included video, EDM, website, full page advertisement, listing sheets and LinkedIn posts.

The Yarn Ultimo branding on black tote bag with gold heritage building logo for 645 Harris Street Sydney.
The Yarn Ultimo branding on black tote bag with gold heritage building logo for 645 Harris Street Sydney.
The Yarn Ultimo branding on black tote bag with gold heritage building logo for 645 Harris Street Sydney.
The Yarn Ultimo branding on black tote bag with gold heritage building logo for 645 Harris Street Sydney.
The Yarn Ultimo property marketing collateral featuring Sydney CBD views, academic access map, and local amenities.
The Yarn Ultimo property marketing collateral featuring Sydney CBD views, academic access map, and local amenities.

"We appointed Stream Creative to provide marketing services for our office leasing for 99 Elizabeth Street, Sydney.  The engagement was to deliver a full campaign starting with brand development, a suite of marketing materials, leasing event execution and direct marketing.  We found Lotta, Lauren and the wider Stream Creative worked well to deliver a highly effective campaign.  Their strengths were providing strong creative direction, high quality work with attention to detail.  Kyko Group enjoy working with Stream Creative and are please to recommend them as an effective marketing partner for property marketing campaigns."

-Bill Jenkings, Kyko Group

Fergus Bowen, CBRE
The Yarn Ultimo property marketing collateral featuring Sydney CBD views, academic access map, and local amenities.
The Yarn Ultimo property marketing collateral featuring Sydney CBD views, academic access map, and local amenities.

Let’s talk

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In the spirit of respect and unity, we acknowledge the Traditional
Custodians of the land within Australia and pay our respects to their
Elders past, present and emerging.

In the spirit of respect and unity, we acknowledge the Traditional Custodians of the land within Australia and pay our respects to their Elders past, present and emerging.

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