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21 HARRIS STREET, PYRMONT
Harris + Bowman is a standout corner address and innovative workspace,
positioned beside Pirrama Park. Its open, light-filled interiors and leafy park outlooks create
an inspiring workplace with a strong connection to the surrounding waterfront precinct.
For the branding and naming, we drew inspiration from the refined, editorial feel of boutique
New York hotels, creating an identity that feels sophisticated, contemporary and distinctive.
A palette of muted green with brighter accents, paired with clean, considered layouts,
reflects the building’s contemporary design and leafy park-side setting.
The result is a modern workplace identity with a distinct sense of character.
“Stream did an excellent job bringing the 21 Harris Street campaign to life.
They took the time to understand the asset, the target market and what we needed to achieve,
and translated that into a campaign that was both highly polished and commercially focused.
The collateral really captured the quality of the building and its amenity offering,
while giving us a strong platform to differentiate 21 Harris Street in a competitive
Pyrmont leasing market. The process was seamless from start to finish,
with the team responsive, collaborative and willing to push the creative to get
the best outcome. The end result gave us the confidence to take the property to
market with a strong, cohesive campaign that we believe has played an important
role in generating enquiry and positioning the asset strongly.”
— Jake Jamieson, Associate Director, Colliers
