645 HARRIS ST, ULTIMO

Inspiring the next generation

The Yarn at 645 Harris Street Ultimo Sydney – heritage warehouse conversion with modern façade and ground-floor café.
The Yarn at 645 Harris Street Ultimo Sydney – heritage warehouse conversion with modern façade and ground-floor café.

STREAM created a full campaign to put The Yarn on the map in Sydney’s education precinct. This included IM, videography, photography, eDM and more to attract an education institution or business to one of the most contemporary, high quality 9B compliant education building in the market.

Map showing The Yarn at 645 Harris Street Ultimo Sydney and surrounding precincts including Chinatown, Darling Harbour, and Central Station.
The Yarn Ultimo branding on black tote bag with gold heritage building logo for 645 Harris Street Sydney.
Map showing The Yarn at 645 Harris Street Ultimo Sydney and surrounding precincts including Chinatown, Darling Harbour, and Central Station.
The Yarn Ultimo branding on black tote bag with gold heritage building logo for 645 Harris Street Sydney.

"Working with the STREAM team (specifically Lotta and Lauren) on the leasing campaign for The Yarn was a seamless experience. Their approach and deep understanding of the commercial real estate market, paired with design excellence and branding prowess, really brought the vision for The Yarn to life. From the strategic messaging to the design, every element of the campaign captured the building's unique character and appeal. STREAM was able to highlight the property's features and connect with the target audience. The campaign elevated The Yarn’s market presence, and I look forward to working with them again in the future."

-Fergus Bowen, CBRE

Fergus Bowen, CBRE
The Yarn Ultimo property marketing collateral featuring Sydney CBD views, academic access map, and local amenities.
The Yarn Ultimo property marketing collateral featuring Sydney CBD views, academic access map, and local amenities.

Clients:

Jayare Nominees, Karbon Commercial and CBRE

Project Scope:

  • Strategy
  • Branding
  • Name Placing
  • Graphic Design
  • Photography
  • Videography
  • Copywriting
  • Social Media
  • Animation
  • Illustration
  • Art Direction
The Yarn Ultimo interior with collaborative lounge, breakout seating, and modern industrial design at 645 Harris Street Sydney.
The Yarn property brochure highlighting 645 Harris Street Ultimo heritage façade, availability, and flexible teaching floors.
Line illustration of The Yarn at 645 Harris Street Ultimo, heritage building redevelopment with modern education and commercial space.
The Yarn Ultimo interior with collaborative lounge, breakout seating, and modern industrial design at 645 Harris Street Sydney.
The Yarn property brochure highlighting 645 Harris Street Ultimo heritage façade, availability, and flexible teaching floors.
Line illustration of The Yarn at 645 Harris Street Ultimo, heritage building redevelopment with modern education and commercial space.

Let’s talk

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In the spirit of respect and unity, we acknowledge the Traditional
Custodians of the land within Australia and pay our respects to their
Elders past, present and emerging.

In the spirit of respect and unity, we acknowledge the Traditional Custodians of the land within Australia and pay our respects to their Elders past, present and emerging.

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